Sales – Device, accessory, and replenishment conversion points and KPIs

The sales funnel and conversion points are pretty straightforward, so it's easy to measure your success.

In most systems, you have two main options for tracking your campaigns:

1. Referral codes – a code in a link that tracks the user through the entire sales funnel.
2. Coupons – a campaign-specific coupon that tracks which users purchased using which coupon.

Let's look at the key conversion points and KPIs to help you measure the success of your sales funnel.

Conversion points

Sent to store

# of call to action (CTA) clicks in Copilot.cx, which should match your store's page view analytics.

This is the entrance of the conversion funnel and the initial number to measure.

Add to cart

A user adds an item to their cart, otherwise known as ATC.

You may be able to skip this step entirely by establishing good strategies to limit in-store clicks.

Checkout

A user viewed their cart with the intention of paying.

Successful payment

A user's payment was successful.

If some of your users get all the way to this stage and fail to pay, it's worth considering an automated campaign to get them over the line.

Key performance indicators (KPIs)

Initial sales from new users

# of items sold in early-journey campaigns, out of the # of new users entering the system.

For example: "1 out of 10 sales from new users".

Sales from active users

# of general sales out of the entire base, out of the # of active users in that timeframe.

For example: "1 out of 5 sales from active users".