App store – Strategies

App store ratings are one of the key things people look at when choosing a smart product. So increasing your score can have a huge impact on your sales and return rate.

And the best bit? App store ratings can be pushed up dramatically in a very short space of time.

Here are a few strategies you can follow to boost your app store ratings.

Find the best time in the user journey to request reviews

There's a time and a place for asking users to leave a review.

Whether it's for your storefront or app, one of our general strategies to increase ratings is to find and leverage key moments of delight in the user journey.

For example, if a smartwatch user has just been dealing with a technical issue, it's probably a bad time to ask them for a review. But if they've just beaten their step target for the 10th day in a row, it's a great time.

Only ask your best and happiest users to leave a review

Use Copilot.cx's Segmented NPS to find your most satisfied user segment.

From there, you can put together a campaign that only targets this cohort – reducing the risk of negative app reviews.

And because techies are pretty used to being asked to leave a review, you should see great conversion rates.

Let users rate you without leaving the app

With Copilot.cx, you can use the rate us in-app action to automatically send users to the right place based on their device – all without leaving the app (see images below).

For maximum impact, follow this up with an email campaign split by operating system, so iOS and Android users are sent to the right stores for them.