Retail – Strategies

Retail ratings can have a huge effect on where your products appear on storefronts. This, in turn, has a big impact on your sales success.

It all comes down to this: the better you know your users, the better your results will be.

Take a look at our strategies below for improving your retail ratings. And if you haven't already, check out our basic rating strategies and take the time to learn how Amazon tracks your ratings.

Send users to the right storefront

If someone buys your product from Walmart, it doesn't make sense for you to ask them to leave a review on Amazon.

So when planning your review campaigns, correct store attribution is essential.

This allows you to send users to the exact store they bought your product from, creating a consistent experience that increases your chances of success.

Avoid over-engaging your users

Your best and most loyal users will probably have more than one of your devices. But you don't want to frustrate them by sending them a different review campaign for each device.

Instead, segment users based on their most critical product model. That way, you can be confident that you're only ever sending them to review one product.

Save your users time

If you want your users to leave you a review on Amazon, you don't just want to send them to the home page.

You want to get them as close to the page where they can leave a review as possible. Because the more clicks required to get there, the less likely they'll be to convert.

Start by finding the "rate" button on your storefront's product page. Then use Copilot.cx's retail review in-app action to send users directly to the review page.

From there, you can follow up with email, SMS, and other communication channels to find the best recipe for success.