Increasing post-click conversion – why and how?

If you think your job is done once a user clicks on your call to action (CTA), think again!

Every click between the CTA to your end goal can reduce your chances of a conversion by 80%. 

This is true for both feature adoption campaigns and review reach-outs. But nowhere is it more important than with your sales campaigns.

So let's look at a few ways you can simplify your post-click conversion rate.

Get users as close to the cart as possible

As you can see from our sales conversion points, there are many steps (and clicks) in the sales funnel. And each one takes its toll on your conversion rate.

With most online purchases, you can create links that already include an activated coupon and take users directly to the right point on the cart page.

This is why conversion rates on sites like Amazon and Walmart are so high. Both offer a one-click purchase option for users, making the 30% price tag worthwhile for brands.

Copilot.cx has a similar offering with our retail purchase in-app option. This leads users directly to a "Buy now" screen in the native app. And if you have store attribution data, you can send each user to the right store for them.

Keep options to a minimum

Every time you ask your users to make a choice, you're slowing down their journey through the sales funnel.

Instead, we suggest selling a single device or accessory at a time. You can create campaigns to highlight the product that's most likely to convert for each user segment.

But if you do want to offer more choices – maybe for a limited-time sale – try including the best options in your email. You can then use links that take your users as close to the cart page as possible.