Why is data important to a connected product?

Data is the difference between what you think you know and the truth of your product's performance. So you should collect as much of it as possible.

Without data, you could be making assumptions like:

• The rate of users who fail to connect their product corresponds with your return rate
• The new feature you just added to the app is running smoothly
• The number of support requests about connection issues is the same as the number of people experiencing those issues

By collecting device, app, and user data, you can uncover the truth about user engagement and create a better experience for your customers.

Why you should start collecting data as early as possible

The trouble with data is that, if you don't collect it now, you won't have it later. 

The sooner you start collecting data about your users and their experience, the sooner you'll be able to spot positive and negative trends in the user journey. 

Setting up events for data tracking is a fairly small time investment, but it could save you a huge amount of development time later on when problems are uncovered too late.

Now that you're onboard with the importance of data, find out what data you should start collecting. Plus, some tips on in-app message triggers that rely on events in your app.