What data should you collect?

Data points are a valuable way of measuring app, user, and device engagement. And for that, you need events.

An event is a specific action that a user takes within the application or something that happens on the device itself.

In Copilot.cx, we collect user events like:

• X button was clicked
• X feature was used
• Alexa was used
• X% battery remaining

Let's look at how you can turn these events into valuable data that improves user engagement.

Focus on what's happening right now

Start by setting up events that describe what your users are doing in the moment. Then you can use Copilot.cx Analytics to draw trends and insights from those data points.

For example, if you add an event for "Onboarding started" and "Onboarding ended", you can work out:

• The number of users who successfully onboarded
• The average time it takes users to onboard

From there, you can set up proactive campaigns and measure performance over time.

Use events to trigger in-app communications

Events give you insight into where any given user is in the app and what they're doing. This allows you to dynamically control when you communicate with them.

For example, you could set up an event for "X screen was entered". You can then use the Copilot.cx to trigger an in-app message the moment a user lands on that screen – without needing any support from your development team.

When it comes to data, more is more

There is no limit to how much data you can collect. So if it's right there in your app or device, use it.

Some teams create a list of events that includes every single status, click, screen, or button. And since the time investment is minimal whether you're setting up 10 events or 100, that's perfectly fine.

But other teams prefer to focus on the bare minimum and see where it goes. In that scenario, it's best to focus on collecting data that will help you achieve your business objectives.

The key here is to understand the time it takes for data points to become useful. If you delay setting up an event for six months, it may take another three months to reach a large enough percentage for that data to become meaningful. So when deciding on the bare minimum, think about the questions you'll want to answer in the near future too.

You should also keep in mind that, at least once or twice a year, you'll need certain data points to get a better understanding of your customers or improve control over your engagement.

Now that you've read this, take a look atour general explanation and example to start your own events list to follow.