The 3 levels of replenishment sales – Strategies

There are good moments to sell replenishment products, and then there are great ones!

You can start by testing one strategy or utilizing all three at once. And with some A/B testing over time, you're sure to find the formula that works best for you.

Aside from conversion points and the importance of store attribution, here are three types of conversion moments for replenishment products.

1. Offer an early discount

If your users display heavy usage from the start, it's a good idea to roll out a "new user" discount encouraging them to replenish early. This could be in the form of an in-app and email sequence.

This should come at an early stage after the first use. And you may even want to push for replenishment subscriptions too.

2. Use past data to anticipate the need for replenishments

By counting consumable usage or replacement percentage data, you may be able to pinpoint when a device is due for replenishment.

From here, you can roll out a sequence to highlight this need to your users, helping them out while making extra sales in the process.

3. Use device data to offer on-time replenishments

Many products include data telling you when a replenishment product may be needed – printer ink or vacuum brushes, for example.

Use this data to set up an automated sequence for your users. This could trigger when they reach around 20% capacity, giving them time to order and receive their replenishment product before the current one runs out.