Strategies for ramping up users from onboarding to cruising
  • 30 Mar 2023
  • 1 Minute to read
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Strategies for ramping up users from onboarding to cruising

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Article summary

When a customer buys a new IoT product, you have a limited window to get them ramped up we call this "30 days of interest".

Ramp up is a vital stage that aims takes new customers from technical onboarding to cruising users within this timeframe. It incorporates all the key components of a successful user journey and customer experience.

Once you've figured out what constitutes a move from new to cruising user, you need to help users get the most out of your product without overwhelming them. This can be a dynamic and delicate balancing act.

Here are some of the key strategies you'll use to get your users ramped up:

  • Welcome email: give users a warm welcome to your product and brand, making them feel that they've made a good decision.
  • Feature adoption: identify and promote the critical initial features that help your users experience value.
  • Educational campaignssend out educational campaigns to help users experience the right features in the right order after all, there's no point promoting advanced features if your users haven't even got to grips with the basics yet.

On that last point, here's a quick example: if your product is a smart printer, there's no point pushing users towards smart editing features if they still haven't printed their first photo.