Ramp up: conversion points and KPIs

"Ramping up" is all about getting users into the habit of using your product. This is different for every product and brand.

The most difficult part of this process is defining the point when a user is considered fully ramped up. That's where conversion points and KPIs can help.

By measuring things like usage pattern, frequency, and the minimal lifetime of a user, you can raise flags to mark when a user has or hasn't ramped up.

Another good option is to look at the retention cohort. This can help you understand where the leave rate drops to an absolute low. You can then use this usage point to determine when users are least likely to leave.

Let's look at a few specific conversion points and KPIs you can use to measure when users are ramped up.

Conversion points

With each of the conversion points below, a benchmark of "X" should be set as the point when a user is ramped up. This helps you to identify when a user is ramped up based on their usage habits.

Usage gates

# of sessions or specific days a user has been active.

Lifetime gates

# of days a user has passed and is still active.

Feature adoption

# of main features used by a new user.

Key performance indicators (KPIs)

Users ramped up

% of new users who passed X sessions/days/time.