Introduction to Copilot.cx Audiences

Personalization is the key to user engagement and satisfaction. It's all about asking the right questions and sending the right message to the right segment at the right time.

The Copilot.cx Dashboard lets you do just that. With our Audiences feature, you can segment your users by different criteria. It's like a query builder, but way more intuitive and easy to use.

What is an audience?

An audience is any segment of your users that can be looked at or addressed. In Copilot.cx, you can do this universally (e.g. all users from the United States) or as you go (e.g. all users who used X feature in the last 5 days).

Audience segments are used for data purposes to help you get a deeper understanding of specific user groups. You can see these at the top of the Copilot.cx Dashboard.

It's important to note that, in ongoing campaigns, the audience can grow and shrink at any moment. This is because the number of users that meet your criteria (e.g. failing onboarding) can change by the second – that's how you catch these users at just the right time.

Users and devices

When thinking about audiences and user segments, devices also play a critical part.

In Copilot.cx Audience, you can look at a user's properties like their location, when they were first seen, what mobile device they use, and what kind of activity pattern they have.

But to complete the picture, you need to look at device properties too. This includes things like the date they were last seen or the current model and firmware versions. Information like this is vital and can help you to identify bugs that only affect specific operating systems.

You can view all the user and device properties in the Copilot.cx Audience here.

Events

By now, you should be aware of what data you collect and what it’s meant for – and events are a huge part of that.

Let's look at two examples and how they can be used to segment your audience:

• User events – If a user triggers the "onboarding started" event but does not trigger the "onboarding ended" event within 12 hours, you can add them to an audience called "Failed onboarding".
• Device events – If a device has never triggered the event "Alexa connected successfully", you can add them to an audience called "Alexa not connected".

You can then use these insights to develop meaningful campaigns that help users get more satisfaction from your product.

Ready to learn more? Jump to our best practices for building a campaign-worthy audience.