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Use this feature, buy this accessory, rate our product – there's nothing like overcommunication to kill customer satisfaction.
With Copilot.cx, you can make sure this doesn't happen. And that's all thanks to our touchpoint policy.
What is touchpoint policy?
Touchpoint policy, or TPP for short, is an underlying guideline for communicating with your users.
Copilot.cx lets you set this to whatever you want. It all depends what you feel will work best for your product and users.
Here's a quick example: "Show in-app messages when needed, but send a maximum of one marketing email per user, per month."
By having a TPP in place, you can plan and run your campaigns without risking harm to user satisfaction.
How TPP works in Copilot.cx
Copilot.cx acts as a filter or safety net to protect your users from overcommunication.
If you have multiple campaigns running at once for different segments, Copilot.cx will check if any users appear in more than one of these segments. We'll then block all necessary in-app messages and emails in line with your TPP.
This is fully-customizable in Copilot.cx. But unless otherwise stated, our system will limit in-apps to one per session and emails to one per day.