How to pick the right OKR to follow

OKRs can be tricky to get right. They need to strike a fine balance between being inspiring and ambitious while acting as clear metrics for how you'll measure your success.

But when it comes down to it, the end goal of all your OKRs is the same: to increase the lifetime value of your users through follow-up sales, referrals, and more.

We've talked before about the four pillars of connected consumer electronics. Let's look at some examples of what you could measure for each of these pillars:

• Onboarding – the percentage of users who successfully complete setup and your product return rate
• Customer Experience – NPS, average number of sessions in a specific timeframe, and feature usage
• Online and retail ratings – your review tally and number of five-star reviews
• Sales – new customer sales, subscriptions, repeat purchases, and replenishment order

It's worth noting that all of these metrics can be measured at the KPI level – both as direct and indirect outputs.

When planning your OKRs, focus your key results on the indirect outputs, like "Achieve an onboarding success rate of 85%".

Your KPIs can then focus on the direct metrics that help you achieve this result, like "# users onboarded through setup campaigns".

Why is this important? Your OKRs may move due to broader company dynamics – a new version release of your app could drive a spike in store ratings, for example.

By tracking KPIs in relation to your OKRs, you can understand the impact customer engagement has on these markers.

If you'd like a more detailed understanding of what to measure, read through the conversion points in each of our pillar pages.