Digging deeper into spamming control

After you’ve gone through the leading options in the introductory article about spam, here are more options to dig deeper into understanding your reputation, testing your email content, and improving your reputation rate.

Postmaster - Email reputation gauge

Postmaster is an excellent tool by Google that lets you have daily and comprehensive data about your domain and IP reputation in graph form.

Read more here about how it works and the records your Domain management team would need to add, in order to have the reputation meter available.

Mail-tester - Deep spam tester for test emails

Simply put, you send a test email to an auto-generated link from Mail Tester and wait a few seconds.

Once you click on “Check your score”, you’ll see a score out of 10, and comprehensive results and calculations of effect on items such as:

• Records included in the sent email (DKIM, DMARK, etc.)

• The email content itself

• Blocklists your domain is listed on

Prepping an extensive sales campaign

As discussed in the previous article, if you send a bulk email that goes over 200% of your daily email rate, you’re risking your domain’s reputation.

Other than having more ongoing campaigns, you should prepare your holiday sequence to fit this bill by doing the following:

• Split the bulks as much as possible into a few days or even a week of sending a promotion.

• Start with the Audience with better Engagement - this will affect the reputation in the later bulks.

• When sending to low-responsive or inactive users, start with a tiny percentage and gauge if you should continue sending to these users in terms of the good and bad.

• In the weeks leading up to the holiday, send out communications in bulks that increase by 80% each day to warm up the domain and IP for the emails being sent out - In essence, pushing your daily sending rate quickly up until the day you start the actual bulk.

• Prioritize CTR in sales arenas - If you want a better reputation, a single large button will cause higher CTR, even if it may cause a lower final conversion when the click reaches the sales arena.

Alternating high-impression users

You should create a group that responds to emails well, this group can range in terms and usage, but a baseline could be something such as:

• Users who triggered an event Email Open in the last month

• Users who triggered an event Email Click in the last couple of months (clicking shows more intent than opening)

This can also include app and device activity and users who have never received an email.

Now, you can’t just use these users since that will cause this list to grow smaller.

So what you should do is alternate, use this list to improve reputation and also other segments in order to get new users in this “Active with email” mode.