# Copilot-cx Flight Manual > Knowledge base documentation for Copilot-cx Flight Manual. ## v1 - [Now, where do I start?](https://knowledgebase.copilot.cx/docs/now-where-do-i-start.md) - [Preflight checklist](https://knowledgebase.copilot.cx/docs/preflight-checklist.md) - [Tool – Business Objective Machine](https://knowledgebase.copilot.cx/docs/tool-business-objective-machine.md) - [Tool - Strategy Brainstorm](https://knowledgebase.copilot.cx/docs/tool-strategy-brainstorm.md) - [Tool – Building Your Events List](https://knowledgebase.copilot.cx/docs/tool-events-list-example.md) - [Validating your system is ready to run](https://knowledgebase.copilot.cx/docs/validating-your-system-is-ready-to-run.md) - [Why a user and not a customer?](https://knowledgebase.copilot.cx/docs/why-a-user-and-not-a-customer.md) - [The 4 pillars of connected consumer electronics and how to address them](https://knowledgebase.copilot.cx/docs/the-4-pillars-of-connected-consumer-electronics-and-how-to-address-them.md) - [Why set an objective and key result (OKR)?](https://knowledgebase.copilot.cx/docs/why-set-an-objective-key-result.md) - [How to pick the right OKR to follow](https://knowledgebase.copilot.cx/docs/how-to-pick-the-right-okr-to-follow.md) - [Setting the right goal for an OKR](https://knowledgebase.copilot.cx/docs/setting-the-right-goal-for-an-okr.md) - [Why you should tackle “the short loop” as well as “the long loop”](https://knowledgebase.copilot.cx/docs/why-you-should-tackle-the-short-loop-as-well-as-the-long-loop.md) - [What is onboarding?](https://knowledgebase.copilot.cx/docs/what-is-onboarding.md) - [The technical part of onboarding](https://knowledgebase.copilot.cx/docs/the-technical-part-of-onabording.md) - [Technical onboarding: conversion points and KPIs](https://knowledgebase.copilot.cx/docs/technical-onboarding-conversion-points-kpis.md) - [Strategies to address techincal onboarding failures](https://knowledgebase.copilot.cx/docs/strategies-to-address-techincal-onboarding-failures.md) - [Ramping up: the new user attention span](https://knowledgebase.copilot.cx/docs/ramping-up-the-new-user-attention-span.md) - [Ramp up: conversion points and KPIs](https://knowledgebase.copilot.cx/docs/ramp-up-conversion-points-kpis.md) - [Strategies for ramping up users from onboarding to cruising](https://knowledgebase.copilot.cx/docs/strategies-for-ramping-up-users-from-onboarding-to-cruising.md) - [Building the perfect welcome email](https://knowledgebase.copilot.cx/docs/building-the-perfect-welcome-email.md) - [Why you should improve your customer experience](https://knowledgebase.copilot.cx/docs/why-should-you-improve-your-customer-experience.md) - [What is Net Promoter Score (NPS)?](https://knowledgebase.copilot.cx/docs/what-is-net-promoter-score.md) - [How to calculate NPS and what your score means](https://knowledgebase.copilot.cx/docs/how-does-nps-calculate-and-what-does-it-mean.md) - [Following and segmenting your NPS results](https://knowledgebase.copilot.cx/docs/following-and-segmenting-your-nps-results-1.md) - [Best practices to improve your users’ satisfaction](https://knowledgebase.copilot.cx/docs/best-practices-to-improve-your-users-satisfaction.md) - [​​How to build good educational campaigns](https://knowledgebase.copilot.cx/docs/how-to-build-good-educational-campaigns.md) - [What you get from a survey](https://knowledgebase.copilot.cx/docs/what-you-get-from-a-survey.md) - [The 80-20 rule of feature usage](https://knowledgebase.copilot.cx/docs/the-80-20-rule-of-feature-usage.md) - [What to do with your best and worst features](https://knowledgebase.copilot.cx/docs/what-to-do-with-your-best-and-worst-features.md) - [Features: conversion points and KPIs](https://knowledgebase.copilot.cx/docs/features-conversion-points-kpis.md) - [Features: Strategies](https://knowledgebase.copilot.cx/docs/features-strategies.md) - [What is churn and why prevent it?](https://knowledgebase.copilot.cx/docs/what-is-churn-and-why-prevent-it.md) - [What prevents users from churning?](https://knowledgebase.copilot.cx/docs/what-prevents-users-from-churning.md) - [Reactivation conversion points and KPIs](https://knowledgebase.copilot.cx/docs/reactivation-conversion-points-kpis.md) - [Best practices to reactivate churning users](https://knowledgebase.copilot.cx/docs/best-practices-to-reactivate-churning-users.md) - [Examples for reactivation campaign options](https://knowledgebase.copilot.cx/docs/examples-for-reactivation-campaign-options.md) - [User engagement – Conversion points and KPIs](https://knowledgebase.copilot.cx/docs/user-engagement-conversion-points-kpis.md) - [User engagement – Strategies](https://knowledgebase.copilot.cx/docs/user-engagement-strategies.md) - [Ratings – Quality or quantity?](https://knowledgebase.copilot.cx/docs/ratings-do-i-want-quantity-or-quality.md) - [Ratings – Conversion points and KPIs](https://knowledgebase.copilot.cx/docs/ratings-conversion-points-kpis.md) - [Strategies – Best practices to improve your ratings](https://knowledgebase.copilot.cx/docs/strategies-best-practices-to-improve-your-ratings.md) - [Why you should have store attribution and the 3 ways of doing so](https://knowledgebase.copilot.cx/docs/why-you-should-have-store-attribution-and-the-3-ways-of-doing-so-1.md) - [Danger zone! How Amazon tracks your ratings](https://knowledgebase.copilot.cx/docs/danger-zone-how-amazon-tracks-your-ratings.md) - [Retail – Strategies](https://knowledgebase.copilot.cx/docs/retail-strategies.md) - [App store – Strategies](https://knowledgebase.copilot.cx/docs/app-store-strategies-1.md) - [Sales – Device, accessory, and replenishment conversion points and KPIs](https://knowledgebase.copilot.cx/docs/sale-device-accessory-and-replenishment-conversion-points-and-kpis.md) - [Increasing post-click conversion – why and how?](https://knowledgebase.copilot.cx/docs/increasing-post-click-conversion-why-and-how.md) - [Why you should have store attribution and the 3 ways of doing so](https://knowledgebase.copilot.cx/docs/why-you-should-have-store-attribution-and-the-3-ways-of-doing-so-2.md) - [Urgency – How to use time limitation to improve sales](https://knowledgebase.copilot.cx/docs/urgency-how-to-use-a-time-limitation-to-improve-sales.md) - [Why and how companies have been moving to subscription models](https://knowledgebase.copilot.cx/docs/why-and-how-companies-have-been-moving-to-subscription-models.md) - [Subscription – Conversion points and KPIs](https://knowledgebase.copilot.cx/docs/subscription-conversion-points-kpis.md) - [Strategies – How to ramp up new user subscriptions](https://knowledgebase.copilot.cx/docs/strategies-how-to-ramp-up-new-user-subscriptions.md) - [Strategies – Preventing subscription churn](https://knowledgebase.copilot.cx/docs/strategies-preventing-subscription-churn.md) - [Sales – Device, accessory, and replenishment conversion points and KPIs](https://knowledgebase.copilot.cx/docs/sale-device-accessory-and-replenishment-conversion-points-and-kpis-1.md) - [Upselling devices to existing users – Strategies](https://knowledgebase.copilot.cx/docs/upselling-devices-to-existing-users-strategies.md) - [Taking over the house – who you should target for cross-sales and why](https://knowledgebase.copilot.cx/docs/taking-over-the-house-who-and-why-you-should-target-for-cross-sales.md) - [Sales – Device, accessory, and replenishment conversion points and KPIs](https://knowledgebase.copilot.cx/docs/sale-device-accessory-and-replenishment-conversion-points-and-kpis-2.md) - [Accessories – Strategies](https://knowledgebase.copilot.cx/docs/accessories-strategy.md) - [Sales – Device, accessory, and replenishment conversion points and KPIs](https://knowledgebase.copilot.cx/docs/sale-device-accessory-and-replenishment-conversion-points-and-kpis-3.md) - [The 3 levels of replenishment sales – Strategies](https://knowledgebase.copilot.cx/docs/the-3-levels-of-replenishment-sales-strategies.md) - [Intro to the Copilot.cx system](https://knowledgebase.copilot.cx/docs/intro-to-the-copilotcx-system-1.md) - [Why use Segmented NPS](https://knowledgebase.copilot.cx/docs/why-use-segmented-nps.md) - [Your store ratings trend](https://knowledgebase.copilot.cx/docs/your-store-ratings-trend.md) - [Introduction to Campaigns and KPIs](https://knowledgebase.copilot.cx/docs/introduction-to-campaigns-and-kpis.md) - [Why is data important to a connected product?](https://knowledgebase.copilot.cx/docs/why-is-data-important-to-a-connected-product.md) - [What data should you collect?](https://knowledgebase.copilot.cx/docs/what-data-should-you-collect.md) - [Tool – Building Your Events List](https://knowledgebase.copilot.cx/docs/tool-events-list-example-1.md) - [How to validate the data is right in Copilot.cx](https://knowledgebase.copilot.cx/docs/how-to-validate-the-data-is-right-in-copilotcx.md) - [Answering questions with Copilot.cx Audiences](https://knowledgebase.copilot.cx/docs/answering-questions-with-copilotcx-audiences.md) - [Best conversion moment and post-factum A/B testing](https://knowledgebase.copilot.cx/docs/best-conversion-moment-post-factum-ab-testing.md) - [Following and segmenting your NPS results](https://knowledgebase.copilot.cx/docs/following-and-segmenting-your-nps-results.md) - [Why you should have store attribution and the 3 ways of doing so](https://knowledgebase.copilot.cx/docs/why-you-should-have-store-attribution-and-the-3-ways-of-doing-so.md) - [What is a user journey and why does it matter?](https://knowledgebase.copilot.cx/docs/what-is-a-user-journey-and-what-does-it-matter.md) - [Why you should use ongoing campaigns rather than one-time ones](https://knowledgebase.copilot.cx/docs/why-you-should-use-ongoing-campaigns-rather-than-one-time-ones.md) - [Sectioning your user journey](https://knowledgebase.copilot.cx/docs/sectioning-your-user-journey.md) - [Addressing situations outside of your user journey](https://knowledgebase.copilot.cx/docs/addressing-situations-outside-of-your-user-journey.md) - [The yearly calendar for the new age](https://knowledgebase.copilot.cx/docs/the-yearly-calendar-for-the-new-age.md) - [Introduction to Campaigns and KPIs](https://knowledgebase.copilot.cx/docs/introduction-to-campaigns-and-kpis-1.md) - [When to in-app and when to email](https://knowledgebase.copilot.cx/docs/when-to-in-app-and-when-to-email.md) - [The strength of engagement sequences](https://knowledgebase.copilot.cx/docs/the-strength-of-engagement-sequences.md) - [How often should you approach a user](https://knowledgebase.copilot.cx/docs/how-often-should-you-approach-a-user.md) - [Copilot.cx touchpoint policy](https://knowledgebase.copilot.cx/docs/copilotcx-touchpoint-policy.md) - [Introduction to Copilot.cx Audiences](https://knowledgebase.copilot.cx/docs/introduction-to-copilotcx-audiences.md) - [What’s an active user and what’s an active device?](https://knowledgebase.copilot.cx/docs/an-active-user-an-active-device-and-what-they-mean.md) - [Best practices to build a campaign-worthy audience](https://knowledgebase.copilot.cx/docs/best-practices-to-build-a-campaign-worthy-audience.md) - [What is an In-App Message](https://knowledgebase.copilot.cx/docs/what-is-an-in-app-message.md) - [Creating your first In-App message](https://knowledgebase.copilot.cx/docs/creating-your-first-in-app-message.md) - [In-app triggers – controlling when to present a popup in the app](https://knowledgebase.copilot.cx/docs/in-app-triggers-controlling-when-to-present-a-popup-in-the-app.md) - [The Copilot.cx in-app action options](https://knowledgebase.copilot.cx/docs/the-copilotcx-in-app-action-options.md) - [How to test an in-app message](https://knowledgebase.copilot.cx/docs/how-to-test-an-in-app-message.md) - [In-App Messages dos and don’ts](https://knowledgebase.copilot.cx/docs/in-app-messages-dos-and-donts.md) - [How to create an in-app message that shows on first use](https://knowledgebase.copilot.cx/docs/how-to-create-an-in-app-message-that-shows-on-first-use.md) - [Copilot.cx app navigation – Shortening the loop after a CTA](https://knowledgebase.copilot.cx/docs/copilotcx-app-navigation-shortening-the-loop-after-a-cta.md) - [In-App Message image sizing guide](https://knowledgebase.copilot.cx/docs/in-app-message-image-sizing-guide.md) - [Introduction to email editing in Copilot.cx](https://knowledgebase.copilot.cx/docs/introduction-to-email-editing-in-copilotcx.md) - [How to save headers, footers, and everything else](https://knowledgebase.copilot.cx/docs/how-to-save-headers-footers-and-everything-else.md) - [When to send an email](https://knowledgebase.copilot.cx/docs/when-to-send-an-email.md) - [Emails go into spam sometimes – here’s why](https://knowledgebase.copilot.cx/docs/emails-go-into-spam-sometimes-heres-why.md) - [Digging deeper into spamming control](https://knowledgebase.copilot.cx/docs/digging-deeper-into-spamming-control.md) - [What makes your open rate work?](https://knowledgebase.copilot.cx/docs/what-makes-your-open-rate-work.md) - [Email unsubscribe vs. clicks](https://knowledgebase.copilot.cx/docs/email-unsubscribe-vs-clicks.md) - [Email design best practices](https://knowledgebase.copilot.cx/docs/email-design-best-practices-1.md) - [What font should you use for your email?](https://knowledgebase.copilot.cx/docs/what-font-should-you-use-for-your-email.md) - [Adapting your email to dark mode devices](https://knowledgebase.copilot.cx/docs/adapting-your-email-to-dark-mode-devices.md) - [Mobile friendly emails](https://knowledgebase.copilot.cx/docs/mobile-friendly-emails.md) - [Deep links – Sending users from an email directly into your app](https://knowledgebase.copilot.cx/docs/deep-links-sending-users-from-an-email-directly-into-your-app.md) - [Reset Password troubleshooting](https://knowledgebase.copilot.cx/docs/reset-password-troubleshooting.md) - [Email Verification troubleshooting](https://knowledgebase.copilot.cx/docs/email-verification-troubleshooting.md) - [FAQ and troubleshooting](https://knowledgebase.copilot.cx/docs/faq-troubleshooting.md) - [Recurring payments in the Copilot.cx payment portal](https://knowledgebase.copilot.cx/docs/recurring-payments.md) - [NPS – Changing the color of the buttons](https://knowledgebase.copilot.cx/docs/nps-changing-the-color-of-the-buttons.md) - [In-App Messages – Changing the size of an image on a Mac](https://knowledgebase.copilot.cx/docs/in-app-changing-the-size-of-an-image-on-a-mac.md) - [In-App Messages - How to validate proper configuration in your app](https://knowledgebase.copilot.cx/docs/in-app-how-to-validate-proper-configuration-in-your-app.md) - [Email – Remove tags from Mailchimp export](https://knowledgebase.copilot.cx/docs/email-remove-tags-form-mailchimp-export.md) - [Sending users to another location after an email NPS survey](https://knowledgebase.copilot.cx/docs/sending-users-to-another-location-after-the-nps-survey.md) - [Nexxt - Boost sales with user behavior and social media](https://knowledgebase.copilot.cx/docs/nexxt-boost-sales-by-understanding-user-behaviour.md) - [Tuya - Device data listings](https://knowledgebase.copilot.cx/docs/tuya-device-data-listings.md)