---
title: "What you get from a Survey"
slug: "what-you-get-from-a-survey"
updated: 2023-04-24T11:46:35Z
published: 2023-04-24T11:46:35Z
canonical: "knowledgebase.copilot.cx/what-you-get-from-a-survey"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://knowledgebase.copilot.cx/llms.txt
> Use this file to discover all available pages before exploring further.

# What you get from a survey

Let's start with a quick (but very important) caveat: surveys are not a replacement for data.

You can gain a huge amount by [segmenting your NPS](/v1/docs/why-use-segmented-nps) results and combing through the data. This can tell you things like how much people are using one feature compared to another, or what the [NPS score](/v1/docs/sending-users-to-another-location-after-the-nps-survey) is for people using a specific feature versus those who don't use it.

But sometimes you want to go beyond the data – and that's where surveys come in.

With surveys, you can collect information and ideas that:

- Cannot be achieved with data
- Are not statistically significant

Survey responses can be insightful and eye-opening, but they should also be taken with a grain of salt.

## How surveys improve your products and services

Surveys are like brainstorms – they help to feed you new ideas and concepts directly from your user base.

They're not an OKR you should follow or measure, but a tactic for gathering ideas from your community.

By asking the right questions, surveys can inspire your team to create better products and services for your users.

## The two most important types of survey questions

Here are two types of questions that can give you a better understanding of your users:

1. **Deeper NPS:** A numerical question that gives you a better understanding of your NPS results and shows where you need to put more effort in. For example: "How much do you like this feature?" or "How would you rate our support documentation?"
2. **Open or selectable:** Questions that bring you closer to your users and what they really want. For example: "What do you use our device for?" or "What new feature would you like to see next?"

## When to ask your survey questions

You can send your survey questions whenever it works for you, but we recommend one of the following options:

- Immediately after your NPS campaign – [sending them directly](/v1/docs/sending-users-to-another-location-after-the-nps-survey) to an expanded survey to get more details about what they like or dislike
- After a specific in-app event – asking if they like a feature they just used, for example