What prevents users from churning?

Customer experience is the most important thing you can focus on if you want to prevent users from churning. 

Your goal here is to identify all the reasons a user might churn, then optimize your experience to remove friction and make those moments more positive.

Here are a few examples:

• If a user fails to connect your device to their network, send them a step-by-step guide.
• If a user stops wearing your fitness tracker, send them some inspiring hikes in their area to get them motivated.
• If a smart bulb hasn't been turned on for three weeks, encourage the user to move the bulb to a room where they'll get more use out of it.

For more tips and ideas to prevent churn, take a look at the customer experience section of our manual.

Where does constant engagement come in?

Once you've given your users a great onboarding experience and solved all the problems in their user journey, constant engagement is the next tool in your arsenal.

From feature releases to blog articles, constant engagement is all about keeping up appearances with your users. It shows them that you're always there to help and gives them a front row seat to the steady growth of your brand.