---
title: "User Engagement - Strategies"
slug: "user-engagement-strategies"
updated: 2023-04-24T12:20:50Z
published: 2023-04-24T12:20:50Z
canonical: "knowledgebase.copilot.cx/user-engagement-strategies"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://knowledgebase.copilot.cx/llms.txt
> Use this file to discover all available pages before exploring further.

# User engagement – Strategies

User engagement is the measure of how often users interact with your product – either through the app, device, or a combination of both.

It's an incredibly important measure of customer experience and satisfaction, so improving user engagement should be a key goal in your campaign plan.

Let's look at some top user engagement strategies and how they can help you.

## Create a user journey

Map out the [end-to-end journey of your users](/v1/docs/what-is-a-user-journey-and-what-does-it-matter) and look for points where engagement is particularly low, or churn is particularly high. And be sure to incorporate your [yearly calendar](/v1/docs/the-yearly-calendar-for-the-new-age) to spot usage patterns based on seasonality.

This holistic approach can quickly inspire new campaigns with the power to make a difference overnight.

For example: If you notice that engagement dips by 20% after the first three months, you could set up an educational sequence to start sending just before that point to keep users engaged.

## Drive feature adoption

Use Copilot.cx's Segmented NPS to identify features that correlate with high customer satisfaction.

If any of these features have below average engagement, set up a [feature adoption](/v1/docs/the-80-20-rule-of-feature-usage) campaign to encourage more users to give them a try.

For example: If smart bulb users with an active day-and-night routine have an average NPS of 80+, set up an email and in-app sequence to promote it to other user segments.

## Educate your users

There are two main reasons for low engagement:

- Your users don't understand the value they're missing out on
- Your users don't know how to access that value

To keep your users engaged, send out regular [](https://docs.google.com/document/d/1_Rd4D_4VyLQCfi49WSr2soy3TmfMF29t0xUomNc7r64/edit#)[educational campaigns](/v1/docs/how-to-build-good-educational-campaigns) to help address those two points.

For example: *"How our robot vacuum saved Jessie 21 hours per year".*

## Guide users through their problems

When it comes to churn and returns, technical issues are a high-risk area.

So look out for anything that could be tripping your users up and set up automated [issue handling](/v1/docs/best-practices-to-improve-your-users-satisfaction) campaigns to solve their problems in real time.

For example: If a user fails to connect their device to their network within X hours, send a short guide to help them out.