Urgency – How to use time limitation to improve sales

Urgency is one of the best marketing tools for nudging prosects or users to make a purchase.

As always, it's important to send your campaigns to the right users at the right times. But once you've nailed the basics, urgency can really help to push your conversion rates even higher.

Let's look at three ways you can create urgency for different user segments.

1. Create a special offer for new users

When targeting your new or ramping-up users, present an exclusive, time-limited offer that's just for them.

For example: "30% off you next smart bulb purchase – 7 days only!"

This is a great option for making new users feel special while getting them more invested in your brand and product ecosystem. 

2. Give loyal users the VIP treatment

In many user journeys, the oldest and most loyal users often get forgotten. Instead, the benefits are reserved for first-time buyers. 

This creates an opportunity for you to show your older users how much you care.

For example: "Loyalty discount – 40% off all our products for the next 48 hours".

By rewarding loyalty and making your older users feel special, you can increase the chances of them converting.

3. Keep sales short and sweet

Time limitations have the power to push people to make a decision. That's why so many companies run 24-hour night sales.

By using banners and other marketing tactics to create a sense of urgency, you can turn your sale into an opportunity that's too good to miss.