Upselling devices to existing users – Strategies

Selling devices to your existing users is done through a mixture of upselling, cross-selling, and referrals.

But before you take a look at our strategies, make sure you're clued up on the best ways to increase post-click conversions – plus our tips on the best satisfaction conversion moments. After all, you want to be sure that your users are fully satisfied before offering them additional products.

Now, let's dive in.

Focus on the next best purchase for your users

When pinpointing the right conversion moments for your users, you should also create segments based on device model combinations.

This data can help you understand which products your user segments are likely to buy next.

Then you're ready to set up an in-app and email sequence to do one of the following:

• Upsell. This is where you nudge users to make a repeat purchase, like a second smart bulb. If you know they're happy with their current product, there's a good chance they'll be interested in adding more around the house.
• Cross-sell. This is where you encourage users to buy a different device that complements their current product, helping you to take over the house. For example, if they have a security camera, you could promote a smart doorbell.

To maximize the impact of these campaigns, create a sense of urgency with a limited time offer that's tailored to your most loyal users.

Set up a referral program

Referrals are one of the cheapest ways to grow your user base, but they can also be tricky to get right.

The simplest way to do this is to send out an email with a personalized discount code for each user's family and friends.

But if you want to go a step further, you could create a referral program that benefits both your users and the people they refer.

In Shopify, for example, you can create a referral program that grants discount coupons according to a specific link that can be sent to users. Or you could use a manual payment program like PayPal.