Tool – Business Objective Machine

The Business Objective Machine is a Google Sheet with some added magic. It's a place for you and your Copilot.cx Maverick to organize your main business goals.

To get started, make a copy of this Sheet, including all the macros. Then start adding your objectives, goals, and conversion points. You can also use the Options tab at the bottom to edit the master list.

Here's a breakdown of all the columns in this tool and what they mean:

• Business Objective – The main business objective we're focusing on
• Objective Key Result – The OKR that we're measuring
• OKR Benchmark – The current status of this OKR
• OKR Goal – The target for this OKR
• Target Date – The date we're aiming to achieve this goal
• Conversion points – The metrics that signal the success of this OKR
• Audience – The specific segment we're focusing on