---
title: "Strategies for Ramping Up users from Onboarding to Cruising"
slug: "strategies-for-ramping-up-users-from-onboarding-to-cruising"
updated: 2023-03-30T08:39:25Z
published: 2023-03-30T08:39:25Z
canonical: "knowledgebase.copilot.cx/strategies-for-ramping-up-users-from-onboarding-to-cruising"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://knowledgebase.copilot.cx/llms.txt
> Use this file to discover all available pages before exploring further.

# Strategies for ramping up users from onboarding to cruising

When a customer buys a new IoT product, you have a limited window to get them ramped up – we call this "30 days of interest".

Ramp up is a vital stage that aims takes new customers from technical onboarding to cruising users within this timeframe. It incorporates all the key components of a successful user journey and [customer experience](/v1/docs/why-should-you-improve-your-customer-experience).

Once you've figured out [what constitutes a move from new to cruising user](/v1/docs/ramp-up-conversion-points-kpis)[](https://docs.google.com/document/d/1AXyu6GAgsjG1LynhQt6YnH60Cb2Z2Knr5yNlqYSbwhI/edit#), you need to help users get the most out of your product without overwhelming them. This can be a dynamic and delicate balancing act.

Here are some of the key strategies you'll use to get your users ramped up:

- **Welcome email:** give users a [warm welcome to your product and brand,](/v1/docs/building-the-perfect-welcome-email) making them feel that they've made a good decision.
- **Feature adoption:** identify and promote the critical [initial features](/v1/docs/features-strategies) that help your users experience value.
- **Educational campaigns****:** send out [educational campaigns](/v1/docs/how-to-build-good-educational-campaigns) to help users experience the right features in the right order – after all, there's no point promoting advanced features if your users haven't even got to grips with the basics yet.

On that last point, here's a quick example: if your product is a smart printer, there's no point pushing users towards smart editing features if they still haven't printed their first photo.