---
title: "Features - Strategies"
slug: "features-strategies"
updated: 2023-04-24T12:11:57Z
published: 2023-04-24T12:11:57Z
canonical: "knowledgebase.copilot.cx/features-strategies"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://knowledgebase.copilot.cx/llms.txt
> Use this file to discover all available pages before exploring further.

# Features: Strategies

Now that you’ve benchmarked your data and [know which features to focus on](/v1/docs/what-to-do-with-your-best-and-worst-features), you can start developing simple campaigns to promote feature adoption and usage.

Here are our top three strategies:

1. Early discovery
2. Direct navigation
3. Reawaken interest

Let's look at these one by one.

## 1. Early discovery

The [ramp-up stage](/v1/docs/ramping-up-the-new-user-attention-span) is the perfect time to drive early discovery of your best features.

Start by segmenting the users who have not used a specific feature yet. Then run an in-app and email sequence to explain the feature, maybe with a video to help demonstrate the value.

Here are a few tips to help with your discovery campaigns:

- Focus on the basics to make users curious to learn more
- Avoid overwhelming users by leaving time between first use and discovery phases
- Only send communications about feature Y after feature X has been seen or used

## 2. Direct navigation

The most obvious place to promote a feature is on the screen where it can actually be used. For example, a camera alerts feature may appear on the camera screen in the app.

Here are another couple of tactics you can try:

- [In-app navigation](/v1/docs/copilotcx-app-navigation-shortening-the-loop-after-a-cta) – create a call to action in your app that takes users directly to the screen where the feature can be used
- [Deeplinks](/v1/docs/deep-links-sending-users-from-an-email-directly-into-your-app) – create a call to action in an email that takes users directly to the screen where the feature can be used

## 3. Reawaken interest

The third and final strategy is all about awakening interest in older users.

Here are a few approaches you can take:

- Rediscovery – target users who have never used a feature or haven't viewed it for a while
- Upgrades – deliver a new batch of content to pique interest and demonstrate value about a feature
- Events – embed features into the user journey at moments that offer the most value

And of course, the more personalized your communications, the more success you'll see!