Examples for reactivation campaign options

Here are four great options for your next reactivation campaign:

1. Technical aid
2. News and updates
3. Features
4. Surveys

Let's look at each of them one by one to see how they can get your churned users back up and running.

Technical aid

Users can churn over the tiniest technical issues, so being proactive can really help to keep them on your side. 

For example: “Is everything OK? Can we help in any way? Contact our support team and we’ll be happy to guide you through any issues you're having.”

It may seem simple, but we've seen user community posts praising companies for proactive messages like this.

News and updates

People are naturally curious. So even if a user has churned, an exciting feature update or product announcement may just be enough to reactivate them.

For example: “We just added feature X” or “A lot has happened since you’ve been gone”.

Features

Some users churn without ever checking out your best features. So set up custom campaigns to educate users on features that are proven to score high for customer satisfaction.

For example: “Did you know we have this great feature you’ve never tried?”

Survey

Surveys are more than just a tool for understanding why users churn. They're also a great way to show that you really care.

For example: “We haven’t seen you in a while, and we're always striving to get better. We’d love to get your input on our product.”