---
title: "Creating your first In-App message"
slug: "creating-your-first-in-app-message"
updated: 2024-07-29T08:57:01Z
published: 2024-07-29T08:57:01Z
canonical: "knowledgebase.copilot.cx/creating-your-first-in-app-message"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://knowledgebase.copilot.cx/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating your first In-App message

Now that you know all about the benefits of in-app messages, it's time to create one.

We'll break this down into three parts:

1. Setting up your in-app message
2. Writing and designing your in-app message
3. Choosing what happens when a user clicks

Let's do this.

[Embedded content](https://www.youtube.com/embed/N-xeEu2cnyU?&t=5s&wmode=opaque&rel=0)

## Setting up your in-app message

To get started, go to the Copilot.cx Canvas and follow these simple steps:

- Select your audience – this is the group of users you want to receive your in-app message
- Select "In-app" – you'll have a choice between "Email" or "In-app"
- Choose a layout – you can pick between several templates and you can also swap layouts later if you change your mind
- Set the trigger event – this is the app or user trigger that will determine when the message will be sent (you also have a toggle to ignore your touchpoint policy here)

## Writing and designing your in-app message

Once you've set up your message, it's time to get creative with copy and design.

Here are the main ways you can customize your in-app messages:

- Choose an image – upload an image to grab the user's attention
- Write the copy – edit headings, body copy, and button text to maximize impact
- Select the font and background colors – play around with different combinations to maximize performance and align with the look and feel of your app

When you're done, test your in-app message on different devices to see how it looks. This is especially important for images, as certain parts can be cut off depending on the user's screen size.

## Choosing what happens when a user clicks

You've set up your In-App Message, and it looks great. Now, you need to choose what happens when a user clicks on it.

In this step, you have two main elements that you can control:

- The type of call to action (CTA) – choose from options like "rate us" and "send email" to define exactly what will happen when a user clicks
- Set the primary CTA for measuring clickthrough rate (CTR) – this is the CTA used when tracking the campaign from your dashboard.

Now, you can go ahead and [test your In-App Message](/v1/docs/how-to-test-an-in-app-message) to get the full look and feel and then continue to the next article to learn more about specifics.